Monday, May 28, 2007

Niche perfumery There is quiet revolution brewing in the world of perfumery.


There is quiet revolution brewing in the world of perfumery. In small and not-so-small perfume studios across the U.S. and in Europe, there has been an incredible flowering of niche perfumery. I define niche perfumes as those which are created by individual perfumers with the finest ingredients on a small scale with an incredible attention to detail and product. There is a wide variation of philosophies within niche perfumery: some perfumers use only natural ingredients; others use a combination of natural essential oils and laboratory-made ingredients. Some use alcohol as a base, while others use oil or wax. Some niche perfumers create a large line of scents, while other make 3 or 4. Some of these perfumer sell only from their own studio, while others have their products in select boutiques around the world. But the common ingredient to all niche perfumers is a heart-felt passion for their profession and their product.

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